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Design
Portfolio
Client: Lakeland School District
Newsletter Revitalization
Revitalization of Newsletter to create a greater impact on the community.
(click on thumbnail for larger image)
Background
The Lakeland school district requested that their newsletter be ”spiced up.” They were not looking for radical changes. Overall cost was a big factor. Design fees as well as printing cost per issue needed to be kept at a minimum.
Solution
I decided to incorporate the district’s logo into the masthead to reinforce the overall identity of the district in the eyes of the community. A change from one color to two color printing creates a tremendous impact on the viewer’s eye but not on the district’s budget.
©2006 josephpanella.com. All rights reserved.