Design Portfolio
Client: New England School of Law

Brand Strategy and Identity

Identity for the Intellectual Property Association of NESL

(click on thumbnail for larger image)

 

Background

The project was spearheaded by the Intellectual Property Association chair. The New England School of Law needed a concept that would help the IPA generate revenue through merchandising. The idea was to create a premium brand identity that represented the unity and connection that the organization valued. Furthermore, the brand had to appeal to the general public so that students could market products in outside venues.

Solution

The creation was structured around the concept of developing an attractive and strong image that would appeal to the masses. A bright purple color was selected and an oval shape was added. The brand expresses unity and strength, both important traits that the association wanted to portray.

 

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