D E S I G N • josephpanella.com

Design Portfolio
Client: Educare

Brand Strategy and Identity

Strategy and Identity for an Educational Consulting Firm

(click on thumbnail for larger image)

Background

The client was looking for a clean professional look. Their target audience was the public education sector (Pre K - Grade 12). The main area of application was print.

Solution

I developed a graphic identity which incorporated the image of a globe. The globe is an educational staple; it also implies national recognition. The simplicity of the design communicates well to their target audience - public education. Its simplicity says, “We're not a big fancy consulting firm,” yet it’s clean bold look says, ”We're the professionals who can get the job done!”